Read this FIRST before you do a release campaign…

Make Sure Whatever You’re Selling – Music or Merchandise – Becomes A Massive Success!

What you’re going to read here is responsible for HELLA money in sales, and millions of impressions. It took me over 10 years to search for a step-by-step process that would work every time no matter what. 

Today, we are on the road to making millions and millions of dollars using the same exact process that we are going to share with you in a moment.

That being said, assuming you’re following all the steps we wrote here on this page, you can make sure your release campaign will become a huge success. 

But before we get down into it, allow us to answer this question…

Why are we giving away this QUAZTRILLION-Dollar Blueprint for absolutely FREE?

Simple.

To be frank, we want to create a great impression on you so that one day you might be interested in working with us.

We want to show you our process in a very detailed step-by-step, so you can see why many artists love to work with us, instead of working with bigger companies.

We’re hedging our bets that you’ll love what you learn so much, you’ll ask to do business together with our team.

It’s very straightforward, really.

If after you read this powerful piece of information, you feel like you want to work with us, then we’d be more than happy to help you. Let’s work together and make sure your campaign can lead to a breakthrough in your career.

If not, that’s fine with us.

Oh, one more thing…

We’re really giving you all the powerful strategies that we personally use when working with our clients — with nothing censored. This means you will learn proven strategies that offer you an “insider’s edge” (whenever you might need it) that only a handful of people worldwide possess. 

So, without further ado, let’s see how our process works…

Preparation Steps

When it comes to releasing a product to the market, people usually get so excited, they forget that to achieve success, everything needs to be planned and prepared carefully… so that they can increase their chance of success... so that they can avoid expensive mistakes that usually come from lack of preparation.

For that reason, at Artists Up Next, we always carefully plan and prepare every release campaign—whether we’re doing it for our own products or when we’re working with clients.

What you’ll read here might sound counterproductive, because you’ll make yourself so busy doing things that, at a quick glance, don’t seem to contribute anything to the end results.

As mentioned earlier, the truth is actually the opposite. The preparation strategies you’ll learn here have helped our company dominate… PLUS, they also helped us save thousands of dollars when we’re executing the campaign.

This is going to be a long process, so make sure you write down all the steps and actually put them into action.


1. Write down the name of your product and what it can do to the target buyers

It may sound dumb and simple. But no, it’s not.

See, most people never see the value they are providing to others, so they never understand why others should buy their products. 

In the music industry, most artists think other people should listen to their music just because they made it… or buy the merchandise just because the listeners are their fans.

Well, that doesn’t really work in the real world, whether it’s time or money exchanged there has to be a benefit to the buyer.

To make sure your campaign be a massive success, you should understand the value you bring to the listeners, whether it’s music that relates to their lives…. or high-quality merchandise that’s co-created by you and a highly-respected company.

If you have no idea what value you’re providing to your audiences, spend some time to speak with them or listen to what they’re saying about you on their social media posts.

Once you’ve discovered the value you've delivered to your audiences — the reasons they should buy your products — write them down and use it as a basic foundation when you’re writing your marketing message later down the road.


2. Create a journal of every step you take, what you have invested, and the results you create

Let’s face it, there’s no way you’re going to plan, run, and manage your campaign all by yourself. Chances are you’re going to have other people helping you maintain and run your campaigns.

The reason why we recommend you create a journal of every single thing you and your team did from start to finish, is to make sure you’re always on track.

Also, we’ve all heard this famous quote:

“Insanity is doing the same thing over and over and expecting a different result.“

…But have you ever stopped to really think about it? Have you ever considered whether or not it applies to your life?

If you don’t write down all of the steps that you take, you’ll never know which ones are working and which ones aren’t. Not doing this will make you feel overwhelmed, and you’ll never see room for improvement.

And perhaps more importantly, if you don’t take the steps, a record label or somebody will come along and exploit you and your vision and you will ultimately handover way too much power and money to them. 

So….

Once you get started, keep a journal of every single action that you take, leading up to the point of handing it off to another person. 

By the way, the journal is not only useful for yourself. 

It’s also possible to give the journal to someone in your team, so they could look at all the steps and re-create your success, and keep your vision going.


3. Define the success of the campaign

If this is the first time you do a release campaign, you probably have no idea of what to expect and what kind of success you want to achieve. However, it’s great just to thank into the future and set a goal for yourself to see if you can hit it. 

Your goal needs to contain numbers and a time frame.

For example, “This campaign is successful if we can sell 100 t-shirts within a week after launch”… Or “I’d be very happy if we can generate $100,000 within a couple of weeks after we launch the campaign.”

It could be whatever you might think is achievable, but still challenging enough for your team so that you and your team can keep making improvements to create even bigger success in the future.

If you can’t figure out the success you want on your own, you can ask your friends, family, or the team who work with you. But don’t forget to let them know what is achievable to you.

4. List at minimum 10 things that could be sold, and are related to your music or merchandise

This step is about discovering all the opportunities to make the most income from your work and your popularity. Unless you want to miss out on money, then you should do this step.

“But, I already know what I want to sell….” You might say. Well, even if you’ve already known what you’re going to sell, we still recommend doing this step. Because chances are, you’ll find even more products that your fans are going to love.

This step is simple and very straightforward.

All you need to do is figuring out all the items that could be sold, and are related to your music and current merchandise.

For example, if your song is about being awesome at sports, you could list the sports team you love or creating sports-themed merchandise, adding sports-themed posters with your album artwork, creating basketball or soccer balls with your logo or album name on them, workout clothes with your logos, workout equipment with your logos on them, etc.

The key here is to never let money or your imagination limit your creativity.

Just keep listing down all the awesome items you could sell, and think about money later.

5. Do market research on the history of the items you are going to sell

Relax… market research isn’t as complicated as you think.

It’s simple:

  1. Go to google and search Scope or Jungle Scouts Estimator
  2. Look for similar items as the ones you’ve listed in the previous step
  3. See whether they’re selling well or not

If they aren’t selling, then eliminate them from your list.

If they are selling well—or better, become best-selling items—then you should move forward with the items.

After you’ve selected all the items that are selling well on the market, what you need to do next is contacting the manufacturer.

Again, it’s very simple.

Just go to Google and search for the name of items you want to sell and add the words “manufacturers” or “suppliers”.

For example, if you want to sell a custom guitar strap with your logo on it, then you search for these words on Google: “Custom guitar straps supplier.”

Can’t find the supplier contact with a quick Google search? Do this instead…



  • Go to Google and search for the name of the items (e.g. custom guitar straps)
  • Right click on the image, and click on the “Search Google for Image” menu
  • Open all the results, until you find the manufacturer’s or suppliers’ websites


  • This is going to take more time and effort, but it’s totally worth it since you should buy directly from the manufacturers or licensed suppliers to get the items at the best price.

    Once you’ve found their contact information, reach out to them and ask whether they’d be interested to work with you.

    If you fail on the first try, don’t give up.

    In this step, you want to find out the best quality of the product that reflects your vision and can invite people to step into your vision by purchasing the products to become a part of it.

    6. Survey/research who’d be interested in your products

    At this step, what you’re going to do is figuring out who your target buyers are. These are the people who’re going to be interested in whatever you’re selling to them, including the products you’re currently planning to sell.

    Once you figure out who they are, write 500 words about them. It should include…

    • How their lives look like
    • What they like about your music
    • How your music and/or your products will benefit them

    Keep in mind that this should be a real person with real life. Yes, you can make it up, but try to be as realistic as possible.

    At this step, you’re going to find out what type of people are buying this type of thing or listening to this type of music and find out everything you can about them. 

    If you need some idea, you can search on Google for “drake fans analysis”… or you can use a tool like Facebook audience insights to find out a ton about your target demographic.

    “What if I have more than one target demographic?”

    Great question!

    If that’s the case, you should focus on the ones that are more likely to buy more products from you. Then focus on the other ones later.


    7. Write down related products that would make your target buyers interested in

    When you use tools like Facebook audience insights, chances are you’re also going to see related pages and/or products to your music… or merchandise that’s similar to what you aim to promote.

    We highly suggest listing down these similar items. It’s basically stealing ideas from your competitors! 

    What’s more, you can also use them to generate maximum revenue out of every customer you have, by selling these products as an upsell/down-sell. (Remember, the “people bought these together” section on Amazon? That’s how they’re making the most of their revenue – you can do the same)

    While you’re still at Facebook audience insights, we have a cool trick you can use to attract new listeners…

    Facebook allows you to target fans of artists that are similar to your brand. These people are more likely to buy your albums, even your merch IF you can attract their interests.

    To do that, simply run advertising on Facebook, and choose “target lookalike audiences” in your campaign setting. It’s simple, yet the results can help you drastically increase your loyal followings.

    Last but not least, it’s also a great idea to hire a freelancer if you don’t have access to Facebook audience insights or feel overwhelmed with the tech. Just go to Fiverr or UpWork to find a freelancer who offers their services at an affordable rate.

    8. Research where your target buyers are


    Again, this could be done using Facebook Audience Insights.

    …Or you can hire a freelancer on Fiverr and UpWork to do the job for you.

    The goal here is to find out where your potential and current fans are located (physically), and where do they spend the most of their time online.

    Additionally, we also recommend discovering…

    • The top 50 Facebook groups they are in
    • The top 25 Instagram pages they follow
    • The top 20 YouTube channels where they would be located
    • The top 20 Twitter accounts they follow (You can use followerwonk.com to get this job done quickly)

    Don’t be overwhelmed.

    Just focus on one person that you know is going to buy anything you’re selling. Then start your research starting from this person.

    9. Plan out how’d you position your products

    There’s a marketing law that states you can quickly educate a person on something if you give them a familiar comparable item next to the item that you are selling. 

    The goal of this step is to make people quickly see and understand the value of your item within seconds. And any marketing expert knows that the best way to do that is by comparing a familiar item next to the things you’re selling.

    You can compare things; with, below, at, to against, or away from another thing. 

    For example: 

    • The Weeknd is not a new, talented Canadian singer. He’s the new Michael Jackson.
    • DAW software is not a new technology to create music. It’s your new music studio on your laptop.
    • iPod is not a digital music player. It’s Walkman that doesn’t need a cassette/CD and can store thousands of your favorite songs.

    It will take a little bit of exercise to be able to find how to best position your product using the method explained above. But it’s totally worth doing because it can significantly improve the end results.

    To make sure you find the right positioning for all the products you are going to release, we highly recommend doing the following steps…

    1. Write down at least 5 variations of positioning for each of your products.
    2. Approach three Facebook group admin‘s from the previous list of Top Facebook Groups that your target buyers are joining in.
    3. Ask the admins to post a poll question to see what interests the people in the group the most. 
    4. Have the admin post a poll asking to vote on what sounds the best. You will have your answer.

    The admin might charge you to do this, but do it – it’ll be well worth it!

    Create Your Promotion Materials

    At this step, you should have everything you need to start creating your promotional materials. You have figured out the right products to sell. You know who your target buyers are. And you know how to best position your products in the market.

    What you’re going next is creating promotion materials based on all the things you’ve gathered during the preparation steps.

    1. Write product descriptions (minimum 1000 words)

    This shouldn’t be a hard thing to do since you already know the best positioning for your products. Just tell the story about the products and what they can do to the life of the buyers (open the notes you’ve written in the first step)

    One thing to keep in mind while writing a product description is to write it for one person in your target buyers group – yes, just one person. That will make your message more focused, and savvy writers know it’s better to write for just one person than writing to everyone. 

    If you want to take it one step further, put a picture of the target buyer’s picture on your desk while you’re writing the product description. No kidding. It works like magic!

    In case you’re struggling with writer’s block, just write the outline for the product description first, and leave it for a day or two. It will all the stress of writing to your brain, and let it relax to generate some cool ideas.

    Of course, you can hire a freelance writer to do the job for you. They should be able to get the job done quickly while producing better results. But keep in mind that even a junior copywriter may charge you $100 for writing a 1000-word product description. Fiverr should be the best place to find a freelancer if you’re on a budget.

    2. Write down the desires that your products can fulfill

    This is the main marketing message of your release campaign. The message that will attract your target buyers to come at you, learn more about the products, and buy the products.

    What you need to do here is write a scenario where your target demographic comes into contact with your product or item and fulfills it.

    It doesn’t need to be long. 250-500 words should be enough.

    3. Figure out your perfect Growth Hack tactics

    How great it would feel if your campaign could go viral without spending too much on ads and other paid marketing methods?

    If you want to make it happens, then you need to make sure you’re implementing this step.

    In the startup world, Growth Hack is a common strategy to acquire as many users or customers as possible while spending as little as possible.

    It’s a powerful strategy that can help you create massive success.

    Here’s how you do it:

    First, you have to find out what is going to make your Target demographic jump out of their seat to listen to your music, share your music online, or buy your merchandise.

    (Yes, you’re going to do this by bribing people)

    The item you’re going to use should be something that’s so good and so exciting to them that they have no choice but to do it.

    For example, if you’re an EDM DJ, you could giveaway two flights and two tickets to the EDC festival if they subscribe to your Spotify listen to the song and post it on two of their social media accounts then tag you. 

    For this step, list three things that will make your target demographic take action immediately.

    Don’t worry about the cost of executing the strategy. That’s something you can figure out down the road. Right now, just figure out how to bring all the puzzle pieces together to make sure your item – music or merchandise- goes viral.

    4. Create promotional flyers

    You will create three different flyers or static images, using the product positioning survey results and your music or merchandise. 

    Do not include any of the incentives you’ve figured out on the first step in these designs.

    Also, make sure to design the flyers so that it matches with your brand and your target buyers.

    5. Create video ads

    The video ads could be as simple as you talking into your camera and announcing incentives (growth hack tactics) and the main marketing messages you’ve designed.

    Your video ads should be structured like this:

    1. The first part introduces the incentive or the offer that’s going to get people out of their seats first
    2. The second part is going to be the message—explain what you’re selling or what you’re trying to promote and why the target audiences should buy it.
    3. The third part of the video is about the action you ask the audiences—going to your website and enter their information, go to Spotify and follow you, or engage with you on Instagram.

    If you don’t have the tools or the time to edit the videos, you can go to Fiverr and UpWork, and hire a freelance editor to help you get the job done quickly.

    6. Have the items ready for sale

    If you’re selling merchandise or any physical products, then this is the time to contact the manufacturers to start manufacturing your products. Make sure you have enough or can get enough to supply to fulfill the demand. 

    In case you’re selling the products through dropshipping, then make sure you have figure out the right price to earn good profit margins.

    This is also the right time to list out all the items you have to sell on Amazon, eBay, Shopify store, Pinterest, and other platforms you’ll be using to sell your products.

    If you’re releasing an album, then make sure you’ve signed up to a music distribution company, and set a schedule to release your album.

    Keep in mind that you should have already chosen 4 singles for your album at this step.

    Also, you should make sure that you send your music at least 6 weeks before the planned release date.

    7. Submit your single to Spotify playlist editors

    This step is only for you who’s going to release your music.

    Basically, all you need to do on this step is get your single added to a popular Spotify playlist in your genre.

    If the editor doesn’t specify any particular contact method and there’s no submission form available, then it’s up to you to choose an appropriate contact method. 

    Many editors connect their Spotify accounts to Facebook and therefore expect to be pitched via Facebook Messenger. Another possible way to reach them out is by sending out direct messages on Instagram or Twitter.

    8. Figure Out How You’d Fulfill Your Promise

    Remember the incentives you’ve decided to offer to your target audiences as a Growth Hack tactic? This is the time to figure out how’d you fulfill your promise.

    For the example we gave above on offering two tickets and two flights, that is going to be easy. You just need to look up tickets on any website and pre-purchase them. Next, go to Airbnb and book rooms for those days. You might think this is going to cost thousands of dollars, but if done with proper planning, it’ll probably cost a few hundred

    Lastly, you should think of the incentive as an investment in your career. You would be surprised by the impact and the leverage that this strategy could create for both you and the people on your followers and database. 

    Is it worth it to spend two to $400 to get thousands of fans that will know, like, and trust you? Totally!

    9. Create a landing page

    A landing page is a special page on your website, designed specifically for the release campaign you’re currently doing. A Landing should include your main marketing message for the campaign that speaks directly to your audience, the product or music that you’re releasing, and the incentive that you offer to encourage all the people in your target audience group for taking action.

    Don’t forget to include the deadline of claiming the special offer, as well as the release date if you’re releasing an album or single.

    10. Sign up for an email marketing service (ActiveCampaign or MailChimp)

    When people go to your website to opt into your campaign or contest you’re going to need email marketing services to keep in touch with them.

    Here you can save money by signing up for an affordable email marketing provide like ActiveCampaign, or by signing up to MailChimp that offers a free plan.

    These two companies are big names in the email marketing world, and are known for their superior features which give you a lot of flexibility and allows you to send text messages… PLUS, an e-commerce built-in to the service.

    If you’ve already signed up for an email marketing service company, you can keep using their service. However, make sure they also offer the same level of features and flexibility as these two companies have to offer. Otherwise, you may want to consider switching to any of these companies.

    11. Create a 4-day warm-up sequence

    To make sure people taking action on your offer, you have to make sure you stay in touch with them for the next few days after they signed up to your email list.

    You do this by creating a 4-day automated sequence that will be sent to anyone who opted-in to your list, every single day for four days.

    Other than reminding and encouraging them for taking action on your offer, here are some more ideas to include in the email sequence are:

    1. Ask them to share your release campaign on social media for a better chance to win
    2. Ask them to subscribe or follow you on Instagram

    12. Create a one-page website 

    The page should detail all of the information, links to buy, and all of the social media to share… also have the flyers on the page that people can easily download and post as a part of your contest or growth hacking activity.

    Also, you should try to put down any stipulations, exclusions—whatever it takes to protect yourself from the people out there that solely contest seeking.

    “What’s the difference between this page and the landing page?”

    Basically, this page is where you put all the information regarding your release, including the information to take action on your offer. While your landing page only serves one purpose; to capture your audiences’ contact information.

    13. Integrate email into a landing page

    The goal of the landing page is to capture your web visitors’ contact information, so you can stay in touch with them. So, on your page, create an opt-in form, where you ask people to enter their email addresses to join your release campaign and take action on your incentive offer.

    Make sure to test it and see if everything is working properly and the first email is sent when you opt-in using your email.

    14. Create a Thank You page

    When people opted-in on your release campaign, they should go to a thank you page that thank them for joining the campaign, as well as the next steps to participate and win the prize.

    The next steps you put on the Thank You page could be anything like following you on social media or checking their inbox for your first email.

    Having a thank you page is important since it helps people understand whether or not they’ve successfully joined your campaign to get a chance to win the prize you’ve promised.

    …More importantly, this page can also be used to track the results of your marketing effort by adding your Facebook conversion pixels and Google tags.

    15. Set up email automation

    Once you’re done with your website, it’s time to go back to your email marketing platform and set up an email automation campaign on the 4-day email sequence you’ve written previously.

    If you have any problems during this step, don’t hesitate to contact the support team so they can assist you. Don’t worry, even if you’re using the free plan offered by MailChimp, the support team will be ready to assist you.

    16. Design all the remaining pieces

    At this step, you should have designed all the main pieces of your release campaign, Now, you need to design and prepare all the remaining pieces that include:

    • Email design
    • Facebook page
    • Instagram
    • YouTube channels
    • Etc.

    Consistency is the key here.

    You want to keep using the same design language, the same message tone, including the same dominant colors for all of the platforms.

    By staying consistent in design, you can help the target audiences easily understand your products and message better. Plus, it can also help you save a lot of time by on the work, instead of having to figure out the design from scratch every time you work on a new platform.

    Define Your Target Platforms

    Having all your promotional materials in place, the next thing to do is to find out where you’re going to promote these materials to attract audiences… and how you’d do that.

    The goal of this step is to help you increase your chance of success by partnering with media that focuses on covering new releases by musicians—whether it’s a new album/single, or merchandise.

    Here’s all you need to do on this step:

    1. List out 100 blogs you could get an article about your release to
    2. List out 100 podcasts or internet radio shows that might be interested in covering your release
    3. List out 100 YouTube channels that might be interested in covering your release—or better, inviting you to their channels
    4. List out 50 of these events you can potentially attend
    5. List out 100 playlists you could potentially get your music on

    This step doesn’t require a deep work process, but it can be time-consuming. So, feel free to hire someone to help you do this job.

    Planning Your Budget

    Hang on… we’re almost reaching the campaign launch phase. There are only two more steps before we get there.

    What we’re going to do now is planning and figuring out the money you’ll need to invest in your release campaign. If you know someone who’s done it before, then it’s a great idea to invite him to help you. Because if this is the first time, you probably have no idea of what to expect and could end up miscalculating the budget.

    If you want, you can speak with us and work with our team to take the stress out of your mind. Click here to schedule a meeting with us.

    Firstly, we’re going to determine your advertising budget.

    1. Determine your advertising budget

    At Artists Up Next, we’re always aiming for the best goal possible when it comes to advertising. If possible, we always aim to reach MILLIONS of people when doing a release campaign for our clients.

    The reason is simple:

    We believe in our clients’ work and talent, and it only makes sense to make sure it can be seen by millions of people. Otherwise, our clients will be missing out on a lot of money.

    You should do the same for yourself.

    Try to aim big, while still considering your budget.

    If you don’t have a lot of money to be invested in your release campaign, spending $50 a week to put towards ads is totally an acceptable starting place.

    It also may be a good time to think about how you can fund the progress of your campaign here.

    2. Consider seeking financial support

    See if there’s a way that you can get a financial partner to help push your idea further along at this stage. Maybe you can get funding to spend to reach more people. If there’s an opportunity to get financial support, then do it. You want to aim for a bigger goal here. 

    Your friends and your rich uncle could be potential investors here. To convince them, make sure you reach out to them after all the things on the preparation step are done—your website, email marketing campaign, flyers, etc.

    You want to show your potential investors that you’re serious about making the campaign become a huge success.

    3. Make sure you can fulfill the orders

    Again, we want to stress that you should make sure you can fulfill the orders. Even though you’re not expecting it, there’s always a chance your release campaign could become viral. Ask yourself what would you do if that happens.

    It’s a good idea to increase your manufacturing budget to manufacture more products or create more physical copies of your album. That should save you from the frustrations later down the road.

    Before you launch your campaign…

    There are some important things we recommend you to do before launching your release campaign.

    1. Backup everything on Dropbox

    Create an account on Dropbox if you didn’t have one, and create a dedicated folder for this campaign. Then upload all the things you’ve prepared on this folder—all the documents, images, flyers, etc.

    If you want to take it one step further, go ahead to create an online version of your Word and Excel document on Google Docs.

    2. Place Conversion Pixel on your Thank You page

    You will need to place a Facebook and Google conversion pixel on the thank you page of the website, to get real data of how your campaign is doing—is it going to be successful or not.

    What’s more, this is also going to give you financial data on how much it costs to get a person from social media into your email list. This information is important because you’ll be able to see what items you should sell, and how much money you make by getting people into your email database to sell to them in the future.

    3. Place Facebook and Google tags on your website 

    HTTP cookies, or internet cookies, are built specifically for Internet web browsers to track, personalize, and save information about each user's session.

    The goal is to collect cookie visitors that you can use to target lookalike audiences (people who share the same interest with them). This step is important, especially if you want to save money on advertising.

    4. Advertise to the lookalike audiences

    Go into the Business Manager Dashboard for each of the networks and create what is called a lookalike audience. What is means is that the network will take the common features from all the visitors of the people that go to your website or offer page and will match them to hundreds of thousands of users on these networks, and put them in the group so that you can advertise to them as well.

    The idea is if people who share the same interest with them are clicking on your offer, then chances are these other thousands of people will do the same.

    5. Save lookalike audiences and your target audiences for future campaigns

    As you roll out more and more items songs and merchandise in the future it would be amazing to have them segmented, so that you can separate the interests of your fans. So save them in different audiences categories for the future campaign.

    It’s also a good time to set up a retargeting ad campaign.

    Retargeting advertising campaign targets those who interacted with one of your posts or have visited any pages on your website. A retargeting campaign is a great way you save your marketing dollar, and it allows you to continually build your relationship with anybody who just clicked on your ad and never taking any action on your site.

    Launch Your Campaign!

    Finally, we reached the most exciting part of this process. If you’ve reached this step, then congratulations! You’ve done all the important things to increase your chance of success… And you should feel confident in executing the last part of this long process.

    Let’s get started, shall we?

    1. Run ads

    Actually pressing the go button on the ads can be both simple or complex, depending on what you’ve prepared on the previous steps. Should you follow all the steps we explained above, then you’re going to feel very comfortable in doing this step because you already know what you should put on the ads, whom you’re targeting, and the results you want to achieve.

    Yes, we understand… even with a careful plan and preparation, running a promotion with ads can be scary.

    If that happens to you, then we suggest hiring a company to do it for you. 

    Make sure you spend all the money on the same exact post, so that that one post builds up to hundreds of thousands if not millions of views, and increases your reach on the algorithm.

    2. Submit your song to release radar & Spotify’s editorial lists

    If you’re releasing an album or single, this is the time to release your songs to millions of potential listeners from all over the world.

    Inside your Spotify artist dashboard, you can submit your release to editors to get placed.

    Release Radar is a playlist of new releases on Spotify that gets updated every Friday. To get your song on Release Radar, you don’t need to pitch a song to Spotify’s playlist editors, but if you do they may include your pitched song in your followers’ Release Radar.

    Things to keep in mind at this step:

    1. If you want to get your music on Release Radar in the first week of your release schedule, make sure to deliver your music at least 6 weeks before release.
    2. Spotify only includes your song in your followers’ Release Radar if they’ve never heard of it before. It sometimes takes them weeks to get around to listening to your song
    3. Each listener only gets one song from an artist, so make sure you only submit your first single.
    4. Re-release songs can’t be submitted to Release Radar

    You’ll know if your songs get picked by checking the Playlist tab of your song’s stats in Spotify for Artists.

    3. Create an ad on Spotify to target new/cold listeners

    listened to your songs for a while.

    What you’re going to do is create a thirty-second ad for your song.

    Try to be funny, witty, and weave in your music to dive into new listeners to check out your new release.

    To set up and run your ad, just go to your Spotify for Artists dashboard, and look for the Spotify Advertising menu. The cost is affordable (starts for as little as $250) for the results you’re getting. 

    4. Create Spotify Ads for your products

    This is for you who are selling merchandise or any other physical products with your brand on them. The idea is to create Spotify Ads and get the ads to be played in between your songs.

    To create the ads, just go to your Spotify for Artists dashboard and look for Spotify Advertising Menu. Make sure the ads only run to people who are listening to your songs.

    5. Reach out to your target blogs

    Look at the list of Top 100 blogs that might be interested in covering your new releases and reach out to all of them. When reaching out, be sure to follow this formula: 

    1. Show love or appreciation to the person that you will reach out to, a blog post, or send an email to them noticing things they are doing well. 
    2. When they respond, awesome, your chances of getting placed just tripled. Be sure to acknowledge the fact they wrote you back, then tell them about your release. At the end of your reply ask if you can be placed on their platform 
    3. If they don’t respond find an alternative place to contact them, mention in the communication out to them your first attempt, then just ask to get on the platform.

    6. Reach out to your target podcasts

    Look at the list of Top 100 podcasts that might be interested in covering your new releases and reach out to all of them. When reaching out, be sure to follow this formula:

    1. Show love or appreciation by saying how you love to listen to their shows.
    2. If they respond, tell them about your release and ask them politely if they’d be interested to cover your new release.
    3. If they don’t respond, find an alternative way to contact them, mention in the communication out to them your first attempt, then just ask to get on the platform.

    7. Reach out to your target YouTube channels

    You’re going to do the same thing as the previous ones:

    1. Show love or appreciation by saying how you love to watch their content.
    2. If they respond, tell them about your release and ask them politely if they’d be interested to cover your new release.
    3. If they don’t respond, find an alternative way to contact them, mention in the communication out to them your first attempt, then just ask to get on the platform.

    8. Reach out to talent shows, festivals, or expo events 

    Earlier, we’ve mentioned that you should list out any events, festivals, or talent shows that may give you an opportunity to get on their shows. Now, this is the time to reach out to them.

    Find out how to submit, then have a third party (publicist, create a publicity email address, entertainment lawyer, etc.) submit your press kit and official request to perform or be a part of the event.

    9. Reach out to your Top 100 Spotify playlists

    The playlist editors should list a way to contact them on Spotify, and all you need to do is reach out to them and pitch your song.

    Again, do the same thing as when you’re reaching out to other media:

    1. Show love or appreciation by saying how you love to listen to songs in their playlists.
    2. If they respond, tell them about your release and ask them politely if they’d be interested to add your single.
    3. If they don’t respond, find an alternative way to contact them, mention in the communication out to them your first attempt, then just ask to get on the platform.

    10. Stop ads campaigns that aren’t working

    Throughout the release campaign, you should keep track of how everything is going, and see which ads aren't working well. Next, simply stop those that aren’t working, so when you reach the end of your campaign period, you should only have one campaign that generates the best result.

    That way, you’re going to save a lot of money, while still generating great results.

    11. Adjust/handle bugs or errors in the process

    If something seems off, you’re getting absolutely no options… or when things don’t seem right inspect all of the links and your connections to make sure everything is working and flowing properly. 

    When you launch your ads let them run for 72 hours no matter what happens, In the first 6 to 12 hours the prices are going to look astronomically high, don’t be scared it will even out with time, and it’s a common mistake to stop them during this phase. Don’t do that.

    12. Work with the media manager and have them continue running the campaign for you

    Once everything is up and going well, and you are happy with all of your new fans flocking to your page… or when you see your music going viral and a steady stream of sales pouring again and again… you can now handover your written journal of all the steps that you took and the Dropbox folder with all of the material related to this release to a social media manager. They can run the campaign for you as you go and find the next thing you want to promote.

    13. Keep a weekly statistic and make sure the statistics are growing

    It’s vital to use statistics to judge whether or not the campaign is working, not your own emotion. 

    When working with clients, we use an agency-grade tool to keep everything simple and easy to understand for both us and the clients. But you can use graphing software in Google Drive or any basic software that works best for you.

    14. Find collaboration opportunities

    Reach out to all admins of the top target pages in your niche/genre, and try to ask them for a paid or free collaboration.

    As things continue to progress, try to reach out to at least 5 to 10 different page admins every week and try to collaborate with them. Also, see how you can continually push and keep growing the result of this campaign.

    Your Work Doesn’t Stop Here…

    When you reach this step, you should already see the results of your campaign. If it could meet the goal you’ve defined, then congratulations!

    If not, then don’t worry, there are things you can do to maximize your results.

    1. Research new media or venues to promote your product or music. Every week, you can add 10 to 20 new promotional places to improve the result of your campaign.
    2. Remix or re-release your songs every six months—acoustic versions, EDM, or do a collaboration with an artist who has a larger following than you.
    3. Use the new resources but keep using the same offer, positioning, and marketing message—keep your current campaign going.

    While you’re doing those steps, you can also start to gather more ideas for future releases. It could be finding new items to promote or recording new singles that are more related to your target audiences and the lookalike audiences. Then this can also be the best time to start to plan out the next campaign.

    Last but not least, we also recommend holding a meeting and discussing your progress with your team every month—could be at the start or end of the month.

    Ready To Get Started?

    The blueprint above is the results of years of experience testing and working on various campaigns that have generated massive success for our clients.

    So now at this step, you have two options:

    1. You can implement all the steps on your own. And if you decide to do this, then we wish you the best of luck. We assure you that it’d be worth the time and effort you’ll invest!
    2. Your other choice is to get my team to work with you. If you choose to do that, then we’ll make sure you’re getting the highest ROI on every ad you run, get thousands of more followers than you can do on your own, and we ensure you’ll be completely satisfied with the results that we can bring.

    If you choose the latter…

    Here’s what we can do for you:

    Supervised ($495).

    We have the videos, worksheets, fail-proof ways that will help you understand the information on this page down to a master level. 


    By reviewing the information on this page you will see it can apply to everything, knowing this information like the back of your hand and being able to execute it is the basis of being a marketer of anything great or substantial. 


    When you sign up for the supervised version of this service, you will get way more knowledge and information than what we provide here on this page, as you’re going to see how we implement it in the real world. Also, we’re going to provide assistance and support in every possible way, to make sure you always stay on track.

    We do the campaign ($3,500 + Expenses)

    If you want, we can get in and do the dirty work for you, and collaborate with you every step of the way. We’ll even do all of the heavy liftings, so you can enjoy amazing results and save hours of your time. In case you’re wondering, yes… we’re taking a percentage on top of our fees.

    What To Do If You’re Interested

    In Working With Us?

    If you’re interested in working with us, click the button below to book a meeting with us.

    During the meeting, we’ll ask a few questions and help you explore the most effective way to make your campaign can become a massive success. If at this point you see value in working together with us, then let’s get started!

    On the other hand, if you decide not to move forward with us, that's alright with us too. We understand sometimes the timing might not be right for you now.

    There’s no obligation, of course. And certainly, no pressure.

    Whether you end up working with us or not, the choice is yours.

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